Sales conversations
Calls, transcripts and correspondence that capture customer needs, objections and negotiation.
Data partnerships
Data licensing,
handled responsibly.
Unstated licenses records of how your teams and agents perform work in go-to-market functions to train and evaluate AI models. Personal details are removed prior to use.
Discuss a partnershipCommercial data
We license commercial records that follow the same customer across systems—from first contact through purchase, usage, renewal and expansion.
Deals and customer relationships
Opportunity histories, proposals and outcomes showing how a sale develops over time.
Sales performance and decisions
Forecasts, pipeline reviews, pricing decisions and analyses showing how teams improve results.
Customer usage and retention
Product usage, renewals, expansion and churn showing how customer relationships develop after the sale.
Process
We identify licensing opportunities and agree the scope, protections and payment with you.
Assessment
Assess records and identify suitable licensing opportunities to improve models.
Agreed scope
You approve data, permitted use, privacy protections and payment terms.
Data protection
We prepare and de-identify the agreed records, removing or transforming personal details and sensitive information.
Payment
We coordinate delivery and acceptance, and you receive payment.
Questions
Is my company a fit?
We license commercial records from companies that sell to other businesses, including sales conversations, deal histories, commercial decisions and customer usage. Records that follow the same customer over time help us understand both the work and its outcomes.
Do we have to share everything?
You decide which records to share. Together, we agree how they can be used, the privacy protections and payment terms before any data is prepared or delivered.
Who can access the data?
Access and permitted uses are defined in the partnership terms. We discuss these with you when assessing a licensing opportunity.
How is sensitive information handled?
We prepare and de-identify the agreed records, removing or transforming personal details and sensitive information. The protections are agreed as part of the terms.
How is payment determined?
We assess the records and the licensing opportunity with you, then agree commercial terms before preparation and delivery.
What happens after we get in touch?
We start with a conversation about your records and their potential fit. From there, we assess the opportunity and agree the scope and terms before preparing data.